Join us Thursdays at 10am to hear experts discuss the shifts that have taken place and are taking place in the US and global markets that are permanently changing the way today’s brands are built.
The environment in a Starbucks, the behavior of the flight attendant on a Southwest flight, the industrial design of an Apple product: These are examples of Authentic Branding. Today’s most successful corporations have discovered that real brand power comes from within. 800 Degrees Co-Founder, Mark Speece, discusses why more and more companies are building brands from the inside-out – uncovering that original inspiring idea that became a company or product – and what this means for marketers, sales people and advertisers.
Mark and his guests will seek to uncover the forces driving this transformation and how enlightened marketers are evolving to respond to and lead these changes.
Our Featured Shows
David Schmidt, VP of Sales | ExactSource The Purple Squirrel Anyone that has been through the dating process and has gotten married knows how hard it is to find the exact spouse. At ExactSource, we are a dating company. What eHarmony is to dating, ExactSource is to hiring. We help companies find the Purple Squirrel by using … [more]
Mike Russell, President | Elite Telecom Services How to Choose a Telecom Provider for Your Business Mike will discuss the growth that ETS has experienced over the past 10 years including the struggles that were faced at the 5 year mark. He will also explain how giving to the Community and involvement in various non-profit organizations is … [more]
John Harne, Executive Creative Director, Definition 6 The Concept of Credibility and Trust Around Brands and Brand Strategy John Harne, executive creative director of Definition 6, manages and overseesthe unified agency’s creative disciplines and provides strategic direction to helpclients engage target audiences through innovation, visual attraction and informationtransparency.In his role, he’s also responsible for … [more]